Here's a copy of my new white paper. It's the precursor to my book series due out in about June this year. To view just click on the animation. Or download a pdf version.



Hope you enjoy.

Being creative is sexy. Everybody is talking about it and everybody is doing it.…

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Creatives need to be helicopters and their leaders need to build the heliports.



One of my favorite books is ‘The Art of Looking Sideways’ by designer Alan Fletcher. It’s a book of creative ponderings and observations and in it he makes an analogy of helicopters and vending machines.



The Helicopters are those people who look at a project, or problem, from all different angles and perspectives. They hover over the terrain to see… Continue

It occurs to me there is a great divide, an ‘us’ and ‘them’ scenario, going on when we talk about ‘creative people’. By labeling certain people as ‘creative’ we are in fact excluding others.



Now I know that some people are more creative than others, and we should all be very glad of that, but the truth is that creative people, of all types and talents, can be found everywhere. In fact they’re on all levels of your organization and the sad… Continue

Creative people work and think differently. Unfortunately, by failing to understand that fact, business leaders often frustrate creative people and fail to tap into their true genius.

Here’s a list of ways to absolutely frustrate creative people and in the process kill off their creativity and passion. Guaranteed! Sadly, these things are seen all to often, so there are some tips on how to overcome them.



1. Tell them how to do… Continue

It occurs to me that the term ‘leader’ is one of those terms that is bandied about with a plethora of different interpretations. So I looked up a few meanings in ‘Word’ (yeah I know it isn’t very extensive research but…) here’s what I got. * Somebody in charge of others

* Somebody whom people follow

* Musical conductor

* Line at the end of fishing line

* Guide in printed matter



Of all of those the only one that really… Continue