Creatives need to be helicopters and their leaders need to build the heliports.

One of my favorite books is ‘The Art of Looking Sideways’ by designer Alan Fletcher. It’s a book of creative ponderings and observations and in it he makes an analogy of helicopters and vending machines.

The Helicopters are those people who look at a project,… Continue

It occurs to me there is a great divide, an ‘us’ and ‘them’ scenario, going on when we talk about ‘creative people’. By labeling certain people as ‘creative’ we are in fact excluding others.

Now I know that some people are more creative than others, and we should all be very glad of that, but the truth is that creative people, of all types… Continue

Creative people work and think differently. Unfortunately, by failing to understand that fact, business leaders often frustrate creative people and fail to tap into their true genius.
Here’s a list of ways to absolutely frustrate creative people and in the process kill off their creativity and… Continue

It occurs to me that the term ‘leader’ is one of those terms that is bandied about with a plethora of different interpretations. So I looked up a few meanings in ‘Word’ (yeah I know it isn’t very extensive research but…) here’s what I got. * Somebody in charge of others
* Somebody whom… Continue

From my experience the problem with creativity in business is not finding creative people, or teaching them to be more creative. It’s harnessing and directing their talents into commercial value.
It’s a lot like Hollywood. Because Hollywood is all about ‘the business of creativity’… Continue